Electric paper books of three generations kindle Han Wang are designed
” Good design, can not depend on the inspiration, but the inevitable outcome that needs deriving on the basis of perfect analysis; Good design, let alone only the simple appearance design, also need design, design, commercial modal design which users experienced of culture. ” On the salon of industry design of e-era of wound that held a few days ago, Rococo design the intersection of Shenzhen and Li YiChao Mr., general manager of Company, design electric the intersection of paper and thinking and course of book for Han Wang, reader customer through understand Rococo, have shared the design treasured book of the electric paper book with more than one hundred designers who participated in the salon.
Understand three generations kindle,from ” The book ” Get ” The paper ” Get again ” The word ”
” At not designing electric the intersection of paper and book for Han Wang, we study the intersection of founder and & mdash of e-book carefully; — The three generations Kindle products that Amazon put out, then find a very interesting phenomenon: First generation kindle has adopted the model of the traditional papyraceous book, the magnitude, thickness are similar to a book; By second generation, kindle has been turned from a book into a piece of paper, becomes light and more thin; And third generation kindle compares with two the first generations, more outstanding” The word ” Function,that display screen occupy for proportion getting larger very, dwindle relatively operating area, and the expicity result of screen is clearer and well arranged. ” Li Yi exceeds showing, ” We think, the proportion of position that the display screen accounts for will also increase in the future, the area that is operated will shrink until disappearing constantly, it is not certainly genuine disappearance, but will integrate in revealing. ”
Three generations kindle compare with (get up on the left is successively kindle, kindle2, kindleDX)
As three generations kindle put together, can see difference and progress during that time very obviously: From the viewpoint of appearance, kindle has been marching forward to light and more thin, more fashionable side all the time; According to most central display technology, KindleDX (third generation kindle) Can read the range, and further promoted the display effect in very obvious enlargement, let users read and stand up and read the range and is smaller than one thirty-twomo of readers more comfortably (first generation and the second generation of kindle, KindleDX has adopted 9.7 inches of macro-screens, it is equivalent to 16mo books to read the result) ; Experience respect in user, another improvement of KindleDX newly-increased the intersection of adaptation and function, can switch to the competence or vertical display status of the content for display automatically according to content and state, the content for display can even rotate 180 degrees, and navigate the button function can thereupon change, when you change the reader to the right hand from the left hand, can experience the advantages of these functions. Besides PDF reader and adaptation function, can also set up expicity linage in KindleDX, having facilitated the reading of users like this, the size that can set up the display character while setting up linage.
From Han Wang to readers, the design doing and can catch enterprise’s soul
” After studying and finishing the stake kindle of the e-book industry, we have investigated and analysed e-book products and user’s market original to Han Wang, find Han Wang has also made the e-book into the book like first generation kindle, then we have proposed turning into ‘ the e-book ‘ is the thinking of ‘ electric paper book ‘, namely should lower the thickness of the e-book first, turn ‘ the book ‘ into ‘ paper ‘. ” At salon, Yi Li exceed in detail introducing thinkinging at Rococo design the e-book for Han Wang. Li Yi exceeds the introduction, because the electric paper book is the culture products, need designing succinctly, light and thin, image idiosyncrasy apt to use, like this except that the thickness is reduced, need to carry on certain treatment of the corner of the apparatus, need different choices on the color too. In addition, because Chinese are used to reading it is that the left hand hold the book, right hand and look through the book, so design the respect in the keyboard, only need designing and looking through the key set of the page from head to foot on one side of the goods in process; While using, according to making the attribute more than the number of times of turning up of number of times of turning over, design and play and turn over the keyboard and is greater than the upturning keyboard.
” After after considering these factors, key makings and key characteristic of the ones that also need a branding, soul of the only products. In the electric paper book project of Han Wang, we have chosen classical Han Wang to pass the concept of the product series on red, it is applied to the button design of this product and ingenious, it is very natural, there is not any painstaking trace, in the products that this point will pass on the whole series too. Can pass culture and soul of this brand of Han Wang on in all products through such a design, users will be easier to approve and accept each product too. ” Li Yi exceeds showing, appearance design is only a fraction in an industry design, later design and commercial modal design of brand culture were the key point of promoting enterprise’s brand value, ” It is not enough to only establish brands yet, the design of the commercial mode is essential too. Only by can make money to sell the apparatus too no doubting, the risk in many aspects such as stock, making, market,etc. that but burn at any time, so Han Wang need, go on, break through at commercial mode also, now Han Wang and more thanth the intersection of content and provider contact with already, hope to find the new breach by content and service. ”
” After the project of Han Wang succeeds, China most powerful magazine ” reader ” in the biggest circulation has found Rococo too, require us to surmount electric paper books of Han Wang for their one section of designs. ” Yi Li exceed introduction, because Han Wang immense success that project obtain, a lot of customer look for, come on, require Rococo as the intersection of design and product their to the doorstep voluntarily already now, ” Through our design, the market share in the electric paper book now of Han Wang has already been almost up to 90%, this requirement of ” readers “’s can be said to be very harsh, but we are still very confident, because it is our creed of enterprise to surmount oneself constantly. ”
According to the introduction of Li YiChao, after accepting ” reader ” project, Rococo has analyzed on beginning to be used to brand culture and users of ” readers “, has established the brand characteristic of the fresh literature and art of ” readers “, and through disposing ” reader ” module of electronic periodical inside, can read new issue of the intersection of ” the reader ” and magazine and choice article to start publication the past 30 yearses, download differences such as all kinds of digital books,etc. to design in exclusive form, the products have already been introduced to the market at present, begin to accept consumers’ test.
Tags: electric paper book, Han Wang, The e-book
