Technological innovation and cost performance are given consideration to The native IC Company is busy paying special attention to substituting the opportunity
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Except some technologies national, in star microelectronics, exhibition news communication,etc. star IC design company, a lot of native country ” The Chinese core ” Developing road bumpy to walk haltingly,is it indeterminate in market orientation in goal for one of question, design, plagiarize backward, it is condemned that quality is unstable,etc.. However, as they go through the marketization in several years to examine, the native thinking of above-mentioned problem of IC design company and making great efforts to already improve progressively.
On one hand, their products scheme are riper and reliabler, the technological capability is saner and sturdier too, enterprises have possessed the experience of more abundant research and development of products. Show along the core semi-conductive Chairman of Co., Ltd. Lin Kun in Suzhou: “In fact, we have research and development ability second to the global similar leading manufacturer. ” He points out, the key group of this company all have a product design experience which lead in the world the semi-conductive company. One there is no brilliant garden IC design company in this company, the general headquarters are in the international Scien-tech garden of the industrial park of Suzhou, professional to design the high-performance digital-to-analog mixed-signal IC, offer composite signal chip and system solution. Have research and development centres in Shanghai and U.S.A. at present.
Meanwhile, China native IC designs enterprises to pay attention to the technical accumulation of the totally independent intellectual property right further, and patented technology becomes the magic weapon of strengthening technological agressiveness. Lin Kun shows, though its product wins the microelectronics (Wolfson) with Europe in earlier stage And Cirrus Logic base pin is compatible, but the complete independence and the initiative of the intellectual property right, has already applied for 5 patents, also obtained the knowledge achievement of Jiangsu Province and changed the award in 09. The establishment group of the company also has nearly 30 American patent and China’s patent.
On the other hand, under the background of fact that the international semi-conductive company productivity products generally in short supply are handed in one lengthens by a wide margin this year, the tactics of the advanced audio frequency IC market have got ample scope for abilities in positioning company products all the time along the core, catch and substitute the opportunity smoothly. Lin Kun reveals, have already succeeded in replacing Cirrus Logic and obtaining the order for the song of Qingdao of Shandong the core, and technological competitiveness, technological support service that presses close to, terminal saving the high cost performance of 20- 50% cost to gain and substitute the edge toll of the business opportunity. In addition, adopt outstanding wafer workses such as licensing, international middle core, long electricity,etc. and encapsulation testing factory to process production, also for of fine qualities handing in issue offer effective guarantee steadily along core. “One is still very steady that former our products are handed in, about 2- 3 months. ” He says.
Devoted to researching and developing high precision, chip of analog to digital converter of low power consumption (ADC) along the core semiconductor ,D/A conversion chip (DAC) ,Digital-to-analog bilateral switching chip and digital power amplification chip. The market of master terminal application of the products includes the consumption electron of digital audio: Digital picture frame, digital television, set-box, DVD CD writer, power amplifier and vehicle carried stereo of audio frequency and video; The consumption electron of the walkie audio frequency: Mobile phone, MP3/MP4/PMP, Digital Video, GPS, bluetooth, individual move the computer; And the safety protection is controlled etc. among them, 24 low power consumption Codec ES8328 are used in MP3/MP4/PMP, learning machine, e-book, MID, built-in high-quality DAC, can change the digital voice signal into supporting the earphone or voice signal that the loudspeaker outputted, built-in ADC, is used for the digital signal that can deal with of converting the microphone or circuit input signal to the chip; In addition differentiate integrated earphone driving, stereosound and 3D,etc..
He continues showing, will employ the focus to concentrate on the market of digital picture frame before 2008, follow-up turn set-box, the intersection of blue light and DVD, safety protection application to progressively, already up to several ten million slices along the annual production of the core. “It is a low power consumption demand, including PMP, 2.4GHz cordless headset to be with fastest-rising in this year. There are a lot of MID, eBook user, all these points of growth becoming 2010 recently. ” Lin Kun shows, ” we had already reached cooperation with the conceptual design trader of several large-scale mobile phones of Shanghai recently, mainly face Chinese brand music cell phone termina manufacturers, it is estimated the mobile phone of the music will become great to increase the bright spot too in the second half year. ” He also reveals, are researching and developing a section of products specially directed against MID at present. And it is reported Europe has already to win the microelectronics had products that are specially applied to MID, perhaps this aims at and substitutes a piece of pertinence tactics of the chance along the core.
Lin Kun still represents, it is that the cost is more low, promote signal to noise ratio, power consumption,etc. performance index along the next product development goal of the core, it is more multi-functionally to integrate at the same time, for example integrate the touchscreen ADC into it.
