The car electron welcomes new spring Enlarge the article on the industry chain
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The intersection of Chinese and start that electrical home appliances go to the countryside, has driven the automobile sale, a lot of electrical home appliances products including car electronic product welcome the new opportunity at the same time. Come from the newest statistics data display of electronec industries association of the Chinese car, up to the end of June this year, it is 8,927,300 and 9,016,100 respectively that the car adds up to the volume of production and marketing in the first half of the year, increases by 48.84% and 47.67% compared with the same period of last year respectively. And have a match and guide the data display that the electronic industry’s Division of advisor’s car offers, the Chinese car electronic industry’s scale is up to 162,960 million yuan in 2009, it is estimated the electronic market scale of the Chinese car will be close to 200 billion yuan this year.
The car electronic product is divided into electronic control and vehicle carried digital system two big classes, the former used mainly in mechanical improvement of operating function, the intersection of electronic fuel injection and system, it brakes anti-riot to be extremely control, the intersection of antiskid and control, automatic gearbox, steering system,etc.; The latter is the function for providing more amusement, communication for car and moving to work, not having direct relation with the mechanical performance of the car, including navigator of the satellite, vehicle carried stereo, TV, vehicular telephony, equipment for surfing the net,etc..
National industry and informationization department announce on July 5, China electronic the intersection of industrial standardization and technological the intersection of association and the intersection of car and electronic the intersection of standard operation and committee ‘ Get off and call the electronic standards committee of the car) Establish. The expert thinks, this means electronic industry of Chinese car has stridden forward new acceleration period. China’s electronic canonicalization technological association’s Deputy Secretary-general Pang ChunLin shows when being interviewed by reporter: “In this technical revolution, a plurality of fields of the electronics and information industries, such as the embedded software of the software field, the service providers of system integration, GIS, chip, capsulation, discrete device, PCB, FPD, FPC manufacturer of the electronic field; The telecommunications of the information field are run, the platform is supported, serve enterprises of management,etc. and benefit a great deal from the course of the informationization of automobile industry. ” Shenzhen boat hold electronic Co., Ltd. ‘ Call ” the boat is held ” in the following text )Vice President Peng WeiGuo shows: “The establishment of the electronic standards committee of the car is that one is promoted to us. Because our enterprise has participated in the canonial formulation of car electron, these promoting bringing very great help to ability of our enterprise, make enterprises occupy more market resources at the same time. ”
It is one of the native enterprises of the electronic field maximum of the Chinese car at present that the boat established in 1993 is held, become numerous the intersection of country and layman industry giant fall over each other, choose first by whom cooperation even purchase. In fact, in the face of the huge consumer market and good expectancy of market, the overseas-funded enterprise looks Yu to the electronic enterprises of the Chinese car for a long time, launch, purchase with the contention that is purchased instead rising one after another between each other. Though Peng defend the country when being interviewed by reporter intending, avoiding this, as far as reporter know, Germany before this and Volkswagen all have the tendency to put it to the pocket rich generation.
“The international giant still relatively values the market of China, wants to safeguard their Off-The-Shelf market share wholeheartedly too. They wait for with the price and then press, limit us for this. Our Chinese enterprise can’t be willing to be limited by them, and will utilize the Off-The-Shelf advantage, respect of for instance relatively familiar with, making cost comparison to the Chinese market low, with good cost performance etc. competes with them. This is a fierce contention. ” Peng WeiGuo says. The boat holds one of the electronic enterprises of car as China’s maximum at present, have a commercial network which covers the first 20 cars of manufacturing companies of China, the products enter 90% of the bus enterprises in China, and researching and developing the field with most car enterprisesing forms partnerships. The hope that the boat holds is: Take autonomous innovation, independent brand, way of the national brand. “We insist this road to the state-run national brand will not change. China has flag of ours left now. ”
Peng WeiGuo says: “We only made the car electron in the past, begin to do the navigation, aviation electron too now. The electron future development of the car should be able to bring synchronous growth to us, expand, produce the series, raise market share and bring very much loud help for us. According to car amusement stereo field, our occupation rate is about 25% at present. ” Nowadays, navigate and hold it besides car amusement, in the control of car body, for instance the products of the car body EPU, change-speed gear box TCU dispatch control are being strengthened too, in addition including car key spare part, supervising system, electric machine control of new energy,etc. are involved.
In fact, the growing electronic enterprises of China are just as that lucky to purchase Volvo, also performing the full-scale drama purchased. In March of this year, Desai Corporation (Group) in Guangdong Province succeeded in purchasing the car electron of Siemens VDO (Huizhou) Limited company. This merger is a Chinese enterprise in the electron trade of the car is successful for the first time purchases the model of the international trans-corporation, indicate Desai Group will march into the electronic industry of the car in an all-round way at the same time.
It is reported, Siemens VDO (Huizhou) The company is the joint ventures of the car electron and Desai Group of German Siemens VDO. And the intersection of parent company and the intersection of Siemens and the intersection of VDO and the intersection of car and electronics group of company this whether the whole world burn the intersection of car and electron and the intersection of car and the intersection of electrical apparatus and leader of manufacturing industry one of of name, its sound appliances in the car and navigation system of the information are chosen by international famous cars such as running quickly, BMW,etc..
As to this, Peng WeiGuo’s view on the thing that the boat holds the future outlet but one’s own. He says, ” we are uniting the Chinese university to develop together, undertake the industrialization of some countries and 863 projects at the same time, enter this field by combining the Chinese university by production, teaching, research. ”
At present, navigate and hold and do the best completely around their deficient place, and make the industry chain with all strength. Its method is, select China’s outstanding part supplier, tries hard to make it in the key supplier that held as boat, support of certain strategy that and offer in such aspects as price.
“Form a interests community in this way, to maintain the competitiveness of our industry chain. We will adopt scheme, choice that optimize every year fine supplier,etc. means go reduce whole the intersection of industry and cost of chain. ” Meanwhile, as to the main spare part supplier, they will choose to have the international ambient, bigger company; If it is the Chinese company, it must be the enterprises of the strong and scale, and training and examination to be held through the boat.
Is placed in the electronic standards committee of car of the great expectations by the industry, will you please really bring the new life to electronic market of the Chinese car Deputy Secretary-general Pang ChunLin represents, should do the electronic industry of the car well and must make an issue of industry chain. First of all, do a good job of pool, planning. At present, the country has already regarded new energy car including car electron as the strategic new industry, the electronic messaging department of letter department of engineering is organizing the electronic planning of the car actively, so long as according to industry and market current situation, do the macroscopical pool well, show a series of beautiful combination blow such as the electronic policy of the car, planning, standard, should be able to be here ” 12 five ” During this time, make the electronic industry of the Chinese car get fast and healthy development.
Secondly, build in the industry chain in the way, can take the measure of industry’s alliance. No matter the car electron marks the working committee, or employ the alliance in the vehicle carried information service industry, at China is, in, concentrate by one of interestses on at the manufacturers of low reaches in vivo, through the observing of standard and intellectual property right, subdivide the market, make the alliance up different manufacturers truss up as the job echelon, utilize the market of leading enterprises to push, drive the break-through of electronic autonomous innovation of the Chinese car.
From present’s view, though the car electron is a complicated system engineering, not merely reflect goods in process, technology, price, managerial competition, and reflect the competition in such aspects as industrial policy, planning, standard, intellectual property right on the national aspect, but the work of the electronic standards committee of the car has already been launched sequentially.
Tags: Car electron
