A Company can also rapidly grow and develop if it has a true leader. This leader is a guide and leads the organization to success and fame. He is the mentor that paves the way to consistent growth and development of the Company in a structured and organized way.
One such leader in the American beauty and cosmetic industry is Bill Lauder. He is the grandson of Mrs Estee Lauder-the founder of the Estee Lauder Corporation. This Company is one of the most famous premium cosmetic and beauty companies in the world today. It is known for its quality and allergy free skin and personal care products that have reached out to men and women across the globe.
If you take a look at the history of the Estee Lauder Corporation, you will find that it had a humble beginning. The Company started with just four simple skincare products. However, these products were quality products and they won the hearts of many people in the USA. Mrs Estee Lauder was an honest lady who wanted to give her consumers the best when it came to grooming and personal care. She managed to grab a major share of the market in USA and went on to sell her products on international shores.
The real success of the Company came when her grandson William Lauder stepped in to take the reins of some of the most important divisions of the company. They were marketing, distribution and retail. He also looked after human resources and this helped him gain the trust of the internal management and team. He was an inspiring leader and passionately involved with everything he did for the success of the Company.
Bill Lauder was in charge of nine premium brands of the company and under him all of them became international hits. He was the man who created the store within a store concept. It became so popular that even beauty and cosmetic companies abroad embraced it. He wanted to give his consumers a personal touch and this is why he took over the digital operations of the company and involved his customers online. This also paid off well and helped the Company to retain its customers and attract new customers. The name and fame of the Estee Lauder Corporation grew further. William Lauder was very talented and all the business plans he devised and implemented became instant successes for the company!
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